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TourRadar Marketing Solutions

Welcome to TourRadar Marketing Solutions

We help marketers in the travel industry capture every opportunity to drive bookings to their destination. With the insights and conversion power of our Adventure Booking Platform, we give you global exposure to millions of ready-to-book travelers, access to multiple marketing channels, and a full-funnel suite of solutions to help you get the word out. Our flexible campaign approach allows us to select the right assets for your business goals—be it awareness- or conversion-oriented—and we drive the right results.

Whether you’re looking to build destination awareness with a memorable destination video or by allowing travelers to win a couple of seats on a life-enriching adventure, our team has you covered.

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Our competitive advantage

  • Insights

    With 2,500+ operators, TMS can identify and share industry-spanning trends about a destination to build a winning campaign strategy. Whether it’s digging into booking-to-travel windows, driving longer stays or higher spends from a particular source market or comparing popular travel styles by age group, we can leverage insights at a much larger scale than other partners

  • Ready-to-book audience

    TourRadar boasts the largest selection of organized adventures worldwide, with more than 50,000 tours available to our 2.5 million monthly web visitors. Our destination partners tap into the global audience or select a source market to segment—we have a sizable presence in the United States, Canada, the United Kingdom, Germany, Australia and New Zealand

  • Campaign reporting

    We can drive awareness and convert organized adventures right on our Adventure Booking Platform, meaning that our campaigns can measure actual impact on the ground: number of bookings generated, total bed nights, exact pax numbers, gross booking revenue, top locales visited, average trip lengths and the average order values across multiple operators

Our solutions

We offer a variety of digital marketing solutions throughout the entire customer journey, including paid ads, emails, custom asset production, website takeovers, influencers and B2B marketing.

awareness-phase
purchase-phase
conversion-phase

Our reach

   

Our success stories

Award-winning partnerships

TourRadar x Visit Portugal

Our campaigns generate real impact for our partners, and what’s more, we’re being recognized for it: TourRadar Marketing Solutions was awarded the Best Travel Online Campaign at the 2023 Internet Advertising Competition (IAC) Awards for the creative work we did with Visit Portugal on a full-funnel initiative.

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Visit Portugal x TourRadar

  

Our partners

Our Partners

  • Kenya Tourism Board

    "From the very beginning of our partnership, TourRadar has demonstrated an ability to understand the intricacies of our own internal KPIs, and then overdeliver in a way that is wonderfully refreshing for a media partner. The team demonstrated from day one that they really cared about the work we were doing together and has remained incredibly responsive throughout the entire process."
    - David DiGregorio, North American Representative